Customer. Experience.
In a perfect world, every company would have a Chief Experience Officer. A CXO is chiefly accountable for the experience customers have interacting with a company. This should be obvious.
Tag: customer experience
Frictionless.
In this segment, I talk about friction. More to the point, the lack of friction. Frictionless. Because that’s the promise of digital. This segment may be more wonky than some
Defining Enterprise Business Architecture
In the beginning In the beginning, there was enterprise business architecture. No. That’s not quite right. A new business is not likely to have a formal business architecture defined, let